ORIGINAL MOVIE PREMIERE, ‘LOVE ON SAFARI’, LAUNCHES HALLMARK CHANNEL’S ANNUAL ‘SUMMER NIGHTS’ PROGRAMMING EVENT, ELEVATING NETWORK TO RANK #1 IN PRIME TIME AND TOTAL DAY
New Original Movie Premiere Ranked as Most-Watched and Highest-Rated Cable Program of the Week
New York, NY, July 31, 2018 – Hallmark Channel’s annual programming stunt “Summer Nights” kicked off Saturday night with the world premiere of “Love on Safari,” which marked the most-watched and highest-rated cable program of the day and week among Households, excluding news and sports. As the first Hallmark Channel original movie to be filmed in South Africa, “Love on Safari,” starring Lacey Chabert and Jon Cor, also elevated the network to rank #1 among Households and Total Viewers in the Saturday 9-11p time period. Hallmark Channel’s 2018 “Summer Nights” event will continue with four consecutive Saturday night movie premieres in August.
Key Nielsen Highlights (L+SD)
Saturday, July 28 – “Love on Safari”
- Averaged a 2.5 Household rating, 2.6 million Total Viewers and 376,000 Women 25-54
- The original premiere helped boost Hallmark Channel to be the highest-rated cable network on Saturday in both Prime Time and Total Day among Households
- Reached over 3.6 million unduplicated Total Viewers
Source: Nielsen, July 23-29, 2018
For photos and more information, visit the link below:
'Love on Safari'
Contact: Megan Van Tine, 212-445-6694 | MeganVanTine@CrownMedia.com
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks’ flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 87 million homes. As the country’s leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as “Good Witch,” “When Calls the Heart” and “Chesapeake Shores”; annual specials including “Kitten Bowl”and “Hero Dog Awards”; and a daily, two-hour lifestyle show, “Home & Family.” Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life’s special moments, Hallmark Channel also offers annual holiday programming franchises, including “Countdown to Christmas,” “Countdown to Valentine’s Day,” “Summer Nights,” “Fall Harvest” and “Winterfest.” Rounding out the network’s diverse slate are some of television’s most beloved comedies and series, including “The Golden Girls” and “Frasier.”
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